Get found on Google — and stay there
Your customers are already searching for what you offer. Our SEO services make sure your brand is the answer they find — before they find your competitors.
Paid ads stop the moment you stop paying. Organic search compounds. We build the kind of rankings that keep working long after the campaign ends — driving traffic, leads, and revenue on autopilot.
The traffic you don't pay for is the traffic that builds your business
Over 68% of all online experiences begin with a search engine. If your business isn't showing up on page one, you're invisible to the majority of your potential customers — regardless of how good your product is.
Search engine optimization (SEO) is the process of making your website easier for Google to find, understand, and trust — so it ranks you higher when your audience searches for what you sell. Done well, it's the most cost-efficient growth channel a business can invest in.
At The Fig Crew, we don't do SEO for vanity metrics. We tie every recommendation to traffic quality, lead generation, and measurable business outcomes. No jargon. No guesswork. Just clear strategy, consistent execution, and transparent results.
Organic growth is a long game worth playing
68%
of all online experiences start with a search engine — making SEO the most important channel most businesses underinvest in.
14.6%
average close rate for organic SEO leads, versus just 1.7% for outbound methods like cold calls or paid ads.
Top 3
Google results capture over 54% of all clicks. If you're not there, most of your potential customers never make it to your site.
Full-spectrum SEO services
that move the needle
From the technical foundation your site is built on to the content that earns links and trust — we cover every layer of search engine optimization.
Website SEO Audit
Every engagement starts with a deep technical and content audit. We identify what's holding your rankings back — crawl errors, slow load times, duplicate content, thin pages, toxic links — and prioritise fixes by impact, not effort.
Keyword Research & Strategy
We research the exact terms your ideal customers type when they're ready to buy, not just browse. Then we map keywords to funnel stages — awareness, consideration, and conversion — so your content works harder at every step.
On-Page SEO
Title tags, meta descriptions, header structure, internal linking, schema markup, image optimisation — every on-page signal tuned to tell Google exactly what each page is about and why it deserves to rank.
Technical SEO
Site speed, Core Web Vitals, crawlability, mobile usability, indexation, structured data, and XML sitemaps. If Google can't efficiently crawl and understand your site, nothing else matters. We fix the foundation first.
Off-Page SEO & Link Building
Authority matters. We earn high-quality backlinks from relevant, reputable sites through digital PR, content partnerships, and editorial outreach — building the trust signals Google uses to decide who ranks on page one.
Local SEO
If you serve a specific city or region, local SEO is your highest-leverage investment. We optimise your Google Business Profile, build local citations, and target geo-specific keywords that put you in front of nearby buyers.
Content Optimisation
Existing pages that almost rank are often the quickest wins in SEO. We analyse topical gaps, improve content depth, add supporting structure, and enhance E-E-A-T signals to push underperforming pages onto page one.
SEO Content Strategy
A content plan built around search demand, not guesswork. We identify content gaps in your market, create topic clusters that build topical authority, and produce content your audience actually searches for and shares.
Data-driven SEO,
zero black-box thinking
We don't hide behind vague deliverables or monthly reports you can't understand. Every action we take is explained, measured, and tied to a business outcome.
Our SEO approach is built on transparency, competitive intelligence, and a relentless focus on the metrics that actually matter to your business — organic traffic, qualified leads, and revenue. We work as an extension of your team, not an outside vendor sending PDFs.
What consistent SEO actually
does for your business
The compounding effect of organic search is unlike any other channel. Here's what it looks like when SEO is done properly over time.
More Traffic, Lower Cost Per Visitor
Unlike paid ads, organic traffic doesn't stop the moment you stop spending. Strong rankings deliver consistent visitors month after month — with an improving cost-per-acquisition over time.
Leads That Are Already Looking
Search intent is the most powerful qualifier in marketing. Someone who found you by Googling a specific problem is already halfway to a decision — they need far less convincing than a cold audience.
More Sales from Existing Pages
Optimising underperforming pages often produces quick wins that generate incremental revenue without creating a single piece of new content. Better rankings mean more clicks, more conversions, more sales.
Brand Visibility That Builds Trust
Appearing consistently in search results positions your brand as an authority in your space. Buyers trust brands they've seen before — and organic visibility creates that familiarity at scale.
A Competitive Edge That's Hard to Copy
Domain authority and content depth take time to build. Once you establish strong rankings, competitors can't simply outbid you overnight the way they can with paid media. SEO advantage compounds.
Insights That Improve Every Channel
SEO data — what people search for, how they phrase problems, what content earns engagement — informs your paid ads, email campaigns, social strategy, and product messaging. It's an intelligence engine, not just a traffic source.
How we grow your organic presence, step by step
A clear, repeatable SEO process designed to build momentum in the first 90 days and compound results over the months that follow.
Discovery & Business Brief
We start by understanding your business model, target audience, current traffic, and growth goals. This ensures our SEO strategy is built around outcomes that actually matter to you.
Full-Site SEO Audit
Technical health check, content gap analysis, backlink profile review, and competitor benchmarking. We produce a prioritised action plan with clear reasoning behind every recommendation.
Keyword & Content Strategy
Keyword mapping across your entire site, identifying quick wins and long-term opportunities. We build a content plan structured around search demand, funnel stage, and topical authority.
On-Page & Technical Fixes
Implementation of all technical and on-page recommendations — working directly in your CMS or alongside your dev team. We track every change so we know what's moving the needle.
Content Creation & Optimisation
New pages and optimised existing content rolled out on a consistent publishing schedule. Every piece is briefed, written, and optimised to rank for specific, high-intent keywords.
Link Building & Authority Growth
Targeted outreach and digital PR to earn backlinks from relevant, high-authority sources. We focus on link quality over volume — the kind of links Google actually rewards.
Reporting & Ongoing Refinement
Monthly reports you can actually understand — ranking movement, traffic trends, conversions, and next steps. We adapt the strategy as data comes in, not on a quarterly review cycle.
Industry-leading tools, not guesswork
We use the same platforms that enterprise SEO teams rely on — giving your business access to data and insights that would cost significantly more to assemble in-house.
Google Search Console
The most direct line to how Google sees your site. We use it to track indexation, identify crawl issues, monitor ranking positions, and catch any manual actions before they cause damage.
Google Analytics 4
Traffic segmentation, conversion tracking, behaviour flows, and source attribution. GA4 connects your SEO performance directly to leads and revenue — not just sessions and pageviews.
Ahrefs
Our primary tool for backlink analysis, keyword research, content gap identification, and competitor intelligence. Ahrefs data informs our strategy before we spend a single hour on execution.
SEMrush
Rank tracking, site auditing, paid vs organic traffic comparison, and position monitoring across your target keywords. We run regular audits to catch regressions before they compound.
Screaming Frog
Deep technical crawl analysis to identify broken links, redirect chains, duplicate content, missing metadata, and structural issues that silently suppress rankings over time.
Google PageSpeed & CWV
Core Web Vitals monitoring and page experience optimisation. Site speed and usability are direct ranking factors — we measure and improve them as part of every technical SEO engagement.
SEO strategies shaped around
your market and your buyers
Every industry has different search behaviour, different competitors, and different conversion signals. We adapt our approach accordingly — not apply the same playbook to everyone.
Ecommerce & Retail
Product page optimisation, category structure, faceted navigation, schema markup, and long-tail keyword strategy — built to drive purchase-intent traffic at scale.
Legal & Professional Services
E-E-A-T-focused content, local SEO for practice areas, and authority-building link strategies tailored to the trust signals Google prioritises in YMYL industries.
Healthcare & Wellness
Medically accurate, search-optimised content that meets Google's strict quality standards for health topics — and puts your practice or product in front of people actively seeking help.
Real Estate & Property
Location-specific landing pages, Google Business Profile optimisation, and long-form content targeting buyers and renters at every stage of their property search.
B2B & SaaS
Bottom-of-funnel keyword targeting, comparison and alternative pages, product-led content, and authority-building strategies designed for longer sales cycles and higher-value deals.
Education & E-Learning
Programmatic SEO for course pages, topic cluster content for student queries, and local SEO for institutions targeting prospective students in specific geographies.
You'll always know exactly where things stand
No more wondering what your SEO agency is actually doing. We keep you in the loop with reporting that's honest, readable, and tied to your business goals.
Every month you receive a clear performance report covering organic traffic trends, keyword ranking movements, backlinks earned, technical health, and a forward-looking plan for the next 30 days. We walk you through it on a call — so you always understand the why behind the numbers, not just the numbers themselves.
Questions?
We've got answers.
The things most clients want to know before starting an SEO engagement with us.
